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Drake’s Deception the Biggest Launch in SCE UK History |
Listed in: Games Tags: Naughty Dog, SCE, uncharted 3
Uncharted 3 has been receiving rave reviews (except, of course, for the one) and looks poised to make a dramatic impact on the holiday season. Launching this Tuesday, Drake’s Deception is one of the hottest titles of the year – especially for Sony Computer Entertainment. With so few games staying exclusively on one console or the other, Sony isn’t about to take a chance on Uncharted by failing to support it with a lavish media campaign.
In an interview with MCV, senior product manager Ian Vinten for SCE UK confirmed that Uncharted is the biggest launch in the history of the company, at least, from their perspective:
“Uncharted 3 is the cornerstone of the PlayStation 3 marketing activity this peak. We are heavily supporting the game as it highlights the kind of rich experiences that are only available on PlayStation. This will be the biggest launch in SCE UK’s history, both in terms of ambition, numbers and spend and will be supported by a marketing budget of around £5 million.”
Admittedly, I’m no expert when it comes to numbers. But £5 million, though it may be the biggest launch budget in Sony history, doesn’t really sound like that much money. Then again, Halo 3 only had about $6.5 million US, so Uncharted looks pretty big by comparison, especially when you remember it's just the UK budget. Either way, Sony is definitely putting its money where its mouth is when it comes to launching Uncharted 3 with as much support as they can muster.
Do you think this large budget is going to give Uncharted 3 the push it needs, or are the people that were going to buy it going to do so regardless of the ad campaign?
Via Industry Gamers
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