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Sony: No Vita Price Cut for 2012

Posted Aug 16, 2012 at 12:37PM EST by Todd B

Listed in: News Tags: LittleBigPlanet, ps vita, shuhei yoshida, Sony, sony worldwide
Ó

 

Waiting patiently for the inevitable PS Vita price cut? Better pack yourself a few lunches—Sony isn’t planning on adjusting the device’s price point any time soon. In an interview with Eurogamer, Sony Worldwide’s Shuhei Yoshida confirmed that Vita’s price would remain stable through 2012.

 

Vita2


Yoshida did note that Sony is looking for ways to reduce manufacturing costs, but that “It’s too early” to lower prices at the moment. Yoshida also mentioned Sony’s other Vita-moving strategy: Handsomely priced bundles with games people want to play:


“At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet PS Vita bundle pack. That's affordable for people who are looking for a good deal.”


In the interview, Yoshida did lament the Vita’s lack of compelling software and blamed the device’s poor sales primarily on a lack of good games. According to Yoshida, bringing more and better software to Vita is the company’s number one priority:


“We have to continue to work on bringing more content from big titles people are looking for in terms of franchises, to very small, snack-sized, intuitive casual games on the digital distribution side.”


If you’re a fan of the Sony brand or someone that owns (or is considering owning) a Vita, the full interview is worth a look.


Anyone waiting on a Vita price drop?


[Eurogamer]



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Comments 


 
-1 # RE: Sony: No Vita Price Cut for 2012Cyber Akuma 2012-08-16 14:23
Wasn't too early for the 3DS, which helped save it from it's terrible launch. Vita is doing worse.

Seems like Sony is banking on that free cross-play thing they announced a few days ago to persuade PS3 owners to buy a Vita. Personally, I don't believe getting a free Vita copy of a PS3 game they were going to get anyway is going to entice them to drop $250 on one, what needs to be dropped is the price.

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# psv redesigntailslol 2012-08-20 03:52
the vita was sold at loss already,like the psp we will need to have sheaper redesign to have price cuts or sony will die,they are already loosing tons of money from it.
expect to see something like this when they can. http://tailslol0.deviantart.com/#/d5ba049

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# truetailslol 2012-08-20 03:58
this is true the original 3ds is sold at loss right now,in fact they banked on a biger screen redesign that cost half price to build (no metal,no glass,all plastic like the gba/dslite time and same hardware as curent 3ds),and you know what,this is better and sony should do th same like they done on the psp street. http://tailslol0.deviantart.com/#/d5ba049

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# RE: Sony: No Vita Price Cut for 2012uSteal 2012-08-16 16:12
If you can't afford it then you don't need it. The only reason the 3ds got a price cut was due to the fact it was a shitty system that cost about $99 to make and they wanted $250 for it. Nintendo was just plain greedy about the 3ds price but with the PS Vita, you get way more bang for your buck.

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-1 # RE: RE: Sony: No Vita Price Cut for 2012Cyber Akuma 2012-08-16 17:33
I'm not going to even bother tearing apart the "If you can't afford it then you don't need it." argument, I'm sure anyone can tell how that's incredibly flawed.

As for the cost of the 3DS, actually, Nintendo is now taking a LOSS on the things, as they are selling them below cost. The features or power of a system hardly matters next to it's software lineup and support, this has been proven countless times in the history of gaming.

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# RE: RE: RE: Sony: No Vita Price Cut for 2012uSteal 2012-08-16 22:01
No please do I insist, ether you get a job or work doing something and save up your money for it, or you just don't plain need it. I paid $600 for my PS3 60gb and I never cried for a price cut, I saved up my money and bought me one. Hey I want that $65,000 BMW M3, I can't afford it but if I save my money then I can buy one. For the price of the Vita for the power and features you can get , its deff worth the price. Software wise, it will take time.

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-1 # RE: RE: RE: RE: Sony: No Vita Price Cut for 2012PS360 Owner1 2012-08-18 23:22
It's incredible how delusional of a fanboy you are to see what PSV and 3DS are worth.

When I buy a gaming device I plan to play great games regardless of the graphics, and Vita is missing a lot.

Sony needs to get their shit in order.

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# RE: RE: RE: Sony: No Vita Price Cut for 2012chessboxer 2012-08-17 00:23
Quoting Cyber Akuma:
As for the cost of the 3DS, actually, Nintendo is now taking a LOSS on the things, as they are selling them below cost. The features or power of a system hardly matters next to it's software lineup and support, this has been proven countless times in the history of gaming.
Actually Nintendo are making a profit on the 3DS (the announced it on 25th July 2012). The 3DS XL also made a profit from day 1.

The fact is that people were expecting the Vita to be really expensive. When Sony announced that the WiFi model would RRP for the same price as the 3DS, this was met with joy from gamers and the gaming media (do a Google search and see for yourself).

Nintendo had no choice but to drastically slash the price of the 3DS because people were starting to compare the specs of the two handhelds and people were asking why the 3DS (which contains very little high end technology when compared to the Vita) is costing so much.

Now as Nintendo slashed the price of the 3DS, people expect Sony to do the same when it isn't necessary. If you can't afford it, save up until you can or buy a cheaper alternative. Gaming is a luxury not a right.

People also forget/ignore that Nintendo have dominated the handheld gaming platform for 32 years and Sony are the only company who have ever posed a serious challenge.

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# RE: RE: RE: RE: Sony: No Vita Price Cut for 2012Todd B 2012-08-17 13:58
Nintendo DS: 152.39 million units sold
Nintendo 3DS: 19.14 million units sold

PSP: 74.94 million units sold
PS Vita: 2.62 million units sold

Competition? Maybe. Serious competition? I would disagree.

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-1 # RE: RE: RE: RE: RE: Sony: No Vita Price Cut for 2012asd™© 2012-08-17 22:03
the number of units sold does not dictate the amount of profit gained :P

are you thinking or what? :o

apple sold less units than samsung this quarter (and the gap is quite large by the way), but still apple got more profits than samsung did.

and yes it still is competition, anyone who eats part of your market share is competition.

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# RE: RE: RE: Sony: No Vita Price Cut for 2012asd™© 2012-08-17 22:08
@Cyber Akuma

will you sell something at a loss? :o common sense really

no sane person would start a business to sell something below cost.

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# RE: Sony: No Vita Price Cut for 2012MrSpud 2012-08-16 18:29
What?! Where's all the trash talk Todd!!? You know, I make fun of you because you own a Vita and read my article... it's like... I almost miss it!! :cry:

But seriously, just throw in a decent memory card and you got a deal, how bad can it be to have storage to BUY games for it. Even if they give you a free game without a memory card, you can't play it!!!

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# ahemAnubisHorus 2012-08-16 20:40
Sofar... all of the bundles coming have a memory card with them... creed or madden with a Wi-Fi system and a 4gb memory card... so let's break it down... 20-25$ for the memory card... 40$ for the game... and 250$ for the system... all being sold at 250... so that's a 60-65$ savings... good deal IMO...

but I already own the 3G system with a 32Gb card in anticipation for firmware 1.8... and 80% of the games out already with 9 more on pre-order... I assume its trivial to say I love my vita...

people need to stop crying over software too... Gravity Rush, Mortal Kombat, Hot Shots, Katamari, Disgaea, Lumines, Ninja Gaiden, Dynasty Warriors, Mutant Blobs Attack, Stardust, Sound shapes, even Treasures of Montezuma are all GREAT games...plus others but this is already a wall of text and possibly a "cool story bro"... :)

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# RE: RE: Sony: No Vita Price Cut for 2012Todd B 2012-08-16 23:23
Vita sucks!

Did I fix it?!

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# RE: Sony: No Vita Price Cut for 2012bepo 2012-08-16 22:09
The device is a beast. Why should it receive a price drop when it's already a bargain for a device that has quad-core cpu and gpu.

Reply
 

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