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Sony Dropping $50 Mil on Vita Marketing

Posted Feb 14, 2012 at 3:50PM EST by

Listed in: News Tags: playstation vita marketing, ps vita marketing budget, Sony, taco bell ps vita

Initial reviews for the western version of the PlayStation Vita are rolling in, and it’s safe to say that people are generally happy with the device. Reviewers aren’t very happy with the launch titles, but that’s hardly unusual for new hardware. Sony seems to be expecting this relative lack of enthusiasm, and is planning to counter it with one of the biggest marketing budgets of all time.

mikesonybig

According to the company, Vita will have the largest launch budget of any of their previous platforms, with the total cost landing at around $50 million. They’re operating off the slogan “Never stop playing,” and are planning to create a Twitter hash tag as well: #gamechanger. Because, as we all know, sponsored hash tags always work so well.

Sony is aiming directly at twenty-something male gamers who spend around eight hours a week gaming, as well as those individuals who already own a PS3. So, the basic gaming demographic. There is also a tie-in deal running with Taco Bell – hell, what better way to spend a post-burrito toilet trip than with your new PlayStation Vita?

Look for the Vita to drop on February 22. As for the marketing blitz, it’s already begun.

Are you buying a Vita?

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(3)

(0)

You know why it's been such a slow starter in Japan? Because they aren't huge fans of western games (as a whole), such as Uncharted. As soon as Monster Hunter, Final Fantasy, or something along those lines hit, then you can expect a sales spike.
Comparing the western release to that of Japan is a tad naïve.

+1 # japan? — dick traced me 2012-02-23 15:36

well Japan didn't like the xbox 360 and that's still around doing pretty well...soo.....

+1 # RE: RE: Sony Dropping $50 Mil on Vita Marketing — Atrocis 2012-02-15 09:16

Yeah, it's totally going down... against the mighty competition of an 3ds armed with 2-3 good games after 1 year, it cannot hold up with those 3-4 good launch games and a vastly superior hardware.

-2 # RE: Sony Dropping $50 Mil on Vita Marketing — Aldo_P 2012-02-14 19:27

I'll admit i was completely wrong about the iPad failing but i am absolutely convinced Vita is gonna go down faster than a cheap hooker seeing cocaine on your dick, and the only chance it has is if Kaz Hirai pulls some Voodoo out his arse when he takes over and basically turns Sony into a completely different company.

# a bit late but still could work — chrisk 2012-02-14 20:12

they should have put out mass mrketing after e3 in june but it stll has potential to work i have one on pre order but handheld gaming is my thingmost people i know didnt even know the vita was existing or what it was but after i showed them a video they wantted one i have only seen one comersial for it and it wasnt very informative if you didnt know what it was already you wouldnt know but i guess most comersials are like that now these days perhaps thelly get a good morketing firm

+1 # RE: Sony Dropping $50 Mil on Vita Marketing — guyman 2012-02-14 22:27

All the marketing I've seen for the Vita on TV came from the Taco Bell promo that makes it look like just another PSP revision, so it's about damn time they put in some marketing effort.

# RE: Sony Dropping $50 Mil on Vita Marketing — RzmmDX 2012-02-15 15:29

Lol, I went to taco bell on monday to try my luck. And that reality dojo game is pretty cool, but I don't see why they should waste 50 mil on marketing. It's quite obvious that the PSV can't penetrate the casual gaming market. And the core gamers don't really give a crap about commercials. So... Sony, get working on those game releases...

Unless they do a KB commercial...

# RE: Sony Dropping $50 Mil on Vita Marketing — PS360Owner1 2012-02-16 22:08

I like PS Vita and wanted to buy one, but more important things have risen up, so PSV gotta wait.

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