"We had Virtua Tennis World Tour on PSP when it first came out," recalls Sega West CEO Mike Hayes in an interview with industry Gamers. "It was one of the biggest 3rd party sellers - obviously bigger in Europe than it will be in the States, but we’ve managed to use a lot of the functionality of Vita. And we’ve made it very clear we’re going to support Sony with that title. ... It’s interesting on Vita - technically it’s brilliant, it’s beautiful, and it’s really great to play. And Sony has made it very clear they want to target core gamers primarily. So we take that on board with the titles that we’re going to bring out," he said.

"The nice thing about the Vita, I think, is ultimately going to be the range of software pricing types that you can put on it so it’s not just the high end game at the high end price," he added. "You can do the mid-point, more like your XBLA or PSN titles and of course maybe even a small bite size of more app type software. For me, the strength of that device is the whole spectrum of software, that will either sell as physical or as digital. That, I think, is a big point of difference for us as a developer. So that’s pretty cool."

The first Sega title that will be heading to Sony's new handheld platform will be Virtua Tennis 4. Sony is expected to reveal concrete details about Vita's release date at next month's  Tokyo Game Show, though Kaz Hirai already mentioned last week that it won't hit the West in 2011.

Via [IndustryGamers]

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