So you're a gigantic business company with an expanding mobile gaming and cellular platform and you're getting a lot of buzz and publicity, what's the next best thing? Buy up a piece of your subsidiary. The stocks reportedly jumped 6% since the rumour hit the stock exchange and it's been going up ever since.

Sony has been in form to take control of the business which would combine the Ericsson mobile technology with the likes of Vita and their upcoming plans for a Tablet gaming system, akin to Apple's iPad.

The Wall Street Journal highlighted how important the multi-platform smartphone has become to consumers. Both firms had agreed to review the 50-50 joint venture after ten years and with the deadline coming up this month and both sides have been talking for weeks about whether to extend it or cut the deal.


"We have a longterm commitment to our joint ventures," an Ericsson spokesman said. Analysts say Sony needs to rein in Sony Ericsson if the venture is to recoup market share in the cut-throat world of smartphones. Their ventures helped kickstart Sony Walkman music phones and Cybershot camera phones, but has lost market share to rivals such as Apple and Nokia.

Via [TMC] 

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