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SEGA game sales and profits fall. Weak market or poor titles to blame?

Posted Nov 1, 2011 at 1:30PM EST by Tim Curtin

Listed in: PSP Tags: captain america, Sega, sega game releases, sega profits, sega sammy, sonic generations

Sega Sammy (the parent company that owns SEGA) have released their latest financial results and the news is far from good for the game developer.

SEGA did make more sales than that initially forecast for the year, but still failed to get their profits on the up.

Video games sales (i.e. SEGA developed Games) generated 33.8 billion yen, a 13% drop from last year.

A total of 4.8 Million SEGA games were sold last year, less than the same time one year ago.

It appears to be a bit of both for SEGA, who release the following 'major titles' throughout 2011:

Captain America: Super Solider
Rise of Nightmares
Sakatsuku 7 Euro Plus for the PSP (Japanese only)

segacaptain-america

All three titles managed a total units sold (combined) of 850,000.

Any other titles released by SEGA in this fiscal reporting period are all below these 'names', so it is somewhat understandable that they are lacking in the sales department.

For some comparison, EA reported that Battlefield 3 has sold more than 5 million copies so far.

How does the new fiscal year and 2012 look for SEGA? Bigger titles? More game releases? Both?

Coming up for SEGA in the next 12 months are:

Sonic Generations
Aliens: Colonial marines
Shinobi (3DS)
Virtual Fighter 5 Final Showdown (PSN/XBLA)
Phantasy Star Online 2

What do you all think the cause of this drop in sales of SEGA titles is? Poor game quality or a general trend toward buying only the 'bigger name' titles?

And can this now lot of releases help bring SEGA out of this earnings slump? I certainly hope so.

With the addition of Daytona being re-released (always a solid Need for Speed rival I think) for Xbox Live and PSN, it should be a good next 12 months for SEGA.

Via [VG24/7]

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Bayinetta was actually pretty damn good.As for the titles that are coming out in the next 12 months should give them a bit of help.Though to really be on top again they have to get back up on making systems again but in todays market theyd have to upgrade tremendously while also having something the ps3,360 & wii dont.I suggest they come back with something small first like a handheld of some sort(which btw is also something I would love from microsoft.

+1 # RE: SEGA game sales and profits fall. Weak market or poor titles to blame? — senz 2011-11-02 07:01

Glad to see they not blaming it on piracy.

# Brazillian joke — Jonathan A. B. Affini 2011-11-02 20:06

As a Software developer, sega has once been a very good Hardware developer.

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