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PoV: Teaser sites and countdown clocks

Posted Apr 6, 2011 at 11:38AM EST by Karl B.

Listed in: PS3 Tags: Capcom, front mission evolved, Konami, metal gear solid: rising, Square Enix
Ó

 

Capcom has a new teaser site up. The clock on it is still counting down, but recent reports already think it's for a game called Dragon's Dogma. A lot of companies, both gaming-related and otherwise, have been churning out teasers for their upcoming releases and products for years now. Teaser sites, in particular, have become a gaming industry staple ever since the internet became easily accessible to the public.

 

These range from simple countdowns on a plain background to more elaborate ones like the teaser site that Konami put together for Metal Gear Solid: Rising a couple of years back. That and the Front Mission Evolved teaser from Square Enix are the only two I can pull from recent memory that I actually paid attention to, even though when the latter went fully live I was severely disappointed.

 

mgs-rising-teaser

 

Sometimes these teasers work. The Metal Gear Solid: Rising one in particular had a lot of people eagerly searching for clues hidden in the site's imagery, me included. Teasers from high-profile companies tend to get this level of attention a lot more than those from smaller, niche publishers and developers. They do generate interest, but do they really make people sit around and wait for the countdown to finish?

 

Personally, I don't think they do. With the exception of the hardcore, I think a lot of people tend to spend a few minutes trying to decipher what they're for before forgetting about them until the official announcement comes out. I, for one, keep forgetting to check whether the clock has run out or not. I never bookmark them, seeing them only as a pleasant yet short-lived distaction. Pretty much just like almost everything on the internet.

 

Does the same hold true for you? Sound off in the comments section or on the QJ.NET forums.

 

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Comments 


 
# RE: PoV: Teaser sites and countdown clocksKarl B. 2011-04-06 12:54
Konami's MGS-related teasers are usually pretty elaborate. Anybody remember the one for Piece Walker?

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# RE: PoV: Teaser sites and countdown clocksbobobob 2011-04-06 14:13
no

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# RE: PoV: Teaser sites and countdown clocksDeltaDAWG 2011-04-06 14:28
I'd say a safe bet is 99% of them don't do anything. So that lingering 1% is worth it to try to create that one piece of marketing magic!

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# ...Mickle 2011-04-06 15:20
No one beats Square Enix for announcing that they about to make an announcement then have a big press conference saying they planning to make an announcement, then of course everyone hopes it's an FF7 remake and of course they just give another announcement that it's not completely out the question.

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