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PoV: It was a sincere gesture, Kaz. Thanks.

Posted May 1, 2011 at 4:28AM EST by Mabie A.

Listed in: PS3 Tags: Kazuo Hirai, Sony
Ó

It was undoubtedly the longest past ten days for electronics giant, Sony. After being attacked blatantly by Internet activist group Anonymous, they were dealt with a blow that came so quietly, yet so devastating that now even the FBI, Homeland security and US Congress are dipping their toes in the matter.

 

Sony customers have been restless, understandably so, considering that credit card accounts, along with other personal information, have been exposed vulnerable to the malicious intents of whoever were behind this attack - and subsequently, whoever that is malicious enough to make use of the information they pick up from these hackers.

 

 

For the most part, Sony had been playing it very safe, choosing to hide this vital information from the consumers until they were certain that a breach had indeed occurred. This, of course, did not sit well with the people who have been sitting idly the past first week that the PSN was down, not knowing when they'll get their gaming life back on track. More importantly, they did not know just how dangerous the hack had been to them and their personal information.

 

 

When Sony finally did open up about it, they were caught under fire because of the amount of time that had already lapsed from the moment of the breach's discovery to the time that the people were made aware of just how dire the situation has become. Having kept the public in the dark for eight days, the hackers must have been having a field day enjoying all those accounts and information at their quiet disposal. No actual reports have been made of credit card frauds, but still, no credit card owner would want to sit by and just wait until actual damage has been done to his account.

 

 

And now, finally, Sony, duly represented by Kazuo Hirai and two other VPs, took to the stage and humbly uttered the word "sorry", not only to the people present in the conference, but also to all 77 million people who loyally subscribe to Sony.

 

sony-bow

I expect many memes to come out of this moment, for sure.

 

 

They coupled it with a bow, a traditional way for the Japanese to show their respect and courtesy. Now, it's no easy feat to stand before skeptics and an angry mob, much more to utter apologies, which will most likely just fly out the other ear anyway. But Hirai did so, anyway.

 

 

While some people will say that he did it because it was his job to do so, it should not be ignored that as a high ranking official of a major multimedia company, it does not come easy to show that kind of humility - forced by circumstance it may be.

 

 

As I said previously, some people may find this apology insufficient, even if it be coupled with the "goodwill gesture" package. Still, it gives out the right signal to the rest of the giant companies - or any other company for that matter - out there.

 

 

If your company screws up, own up to it. Face the music, face the angry mob, apologize if you must, and then follow through with your promises of reparation. This is corporate responsibility in full display. We wish they could have done it sooner, but hey, it's better to be ten days late than never.

 

 

Okay, just not so late next time.

 



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Comments 


 
-3 # RE: PoV: It was a sincere gesture, Kaz. Thanks.Depetriu 2011-05-01 07:17
I'm still gonna get a 360 though. Apologies are relieving, but nothing's more vindicating than some spite.

Reply
 

 
+3 # no you won'tBabyface 2011-05-01 14:26
I predict this to be an empty threat, and you to be too lazy to actually do it. And too cheap, cause there would be a lot of new investment involved too.

That and the fact that the paid-for XML has been down several times too, and even Major Nelsons account had been hacked, make the idea of switching to the 360 because of this even more ridiculous.

Reply
 

 
+1 # RE: PoV: It was a sincere gesture, Kaz. Thanks.thepariah4231 2011-05-01 08:22
All hail Kaz "RIIIIIIIDGE RACERRRRR" Hirai! :)

Reply
 

 
+1 # RE: PoV: It was a sincere gesture, Kaz. Thanks.vizard00 2011-05-01 09:43
i accept his Apologies "even NASA , FBI , M$ got hacked in past "

hope they find out why they were aimed , and build-up a good opening environement for the NGP ,

we love playstation we love technology so let us experiment .

Reply
 

 
# ,,blkthunda 2011-05-02 01:37
I don't understand you. Some times you post out an all hate comments towards them and sometimes it's love. Which is it?

Reply
 

 
+2 # No need but appreciated nonetheless..RavenSPe 2011-05-01 10:33
I mean, Why would I want an apology from a fellow victim? I just want to see those responsible locked up.

Reply
 

 
-2 # RE: No need but appreciated nonetheless..crait 2011-05-01 20:43
Very, very true!

Reply
 

 
# RE: PoV: It was a sincere gesture, Kaz. Thanks.hadoken 2011-05-01 12:21
in japan there was a thing called harakiri... yakuza would take a finger... a bow? yeah that doesnt help. its like translating a middle finger to the costumers... smh

Reply
 

 
+1 # So what you're sayis isRentekabond 2011-05-01 20:11
Instead of owning up to it and working to fix the problem, he should just commit suicide? Yeah, that's WAY more helpful.

Reply
 

 
+1 # I accept that apology..Sniphles 2011-05-01 13:22
But it wasn't necessary, the way I look at it, they're victims as much as the next guy in this situation. But still, to get up there and apologize is not only a sincere gesture, it was brave.

Kazuo Hirai has furthered my respect for him and Sony with that gesture.

I do hope to see this problem fully reprimanded, but that takes more time than ten days, and for that time I'm going to be praying for those seventy-million people and Sony.

Reply
 

 
-1 # RE: PoV: It was a sincere gesture, Kaz. Thanks.Demi-Robb 2011-05-01 13:51
Well let's just hope that Sony stop making stupid mistakes and finally listen what the people want for now on. If they do that, then I'll take back everything I said about them.

Reply
 

 
-2 # RE: RE: PoV: It was a sincere gesture, Kaz. Thanks.crait 2011-05-01 20:44
Huh? How did they bring this upon themselves?

Reply
 

 
# ...Mickle 2011-05-01 14:40
Someone slap me I must be dreaming...
Sony's actually apologizing for something, maybe they actually begining to learn that it 's a bad idea to keep treating it's customers like s#it and begin to show some respect, in another month it's probably back to business as lawsuit usual but hey it's a start.

Reply
 

 
-2 # RE: ...crait 2011-05-01 20:44
Well, they've already shown that they really are listening... Remember the PSP 2? Has all the features anyone could ask for.

Reply
 

 
-1 # LIES! Stop paying for their LIES!GreatGoogleyAssassin 2011-05-01 17:39
My CC info was indeed stolen. I'm a CFW user and will NEVER update my console! I'm NOT being compensated! They knew about the intrusion probably because they caused the intrusion. NOW THE FBI IS INVOLVED?! F*CK!
Everyone knows that Amerika is the TERRORIST capital of the world. Always putting their military-noses in every countries business. Now we have them interested in the security of the internet...Here come the Cyber Police.
I HATE YOU $ONY! I HOPE YOU DIE! I hope someone makes bombs out of all the ps3s and smokes you and all large people crushing corporations. There's some hardcore manipulation going on. I will not be a puppet.
I quit video games!
I'm not gonna be controlled by money.
I'm going to be a farmer and grow all my food, clothing and medicine. If I need anything I can either grow it or barter.
Large corporations like the Federal Amerikan government are going to enslave all humanity. I refuse to be a slave any longer! I'm going to the airport, opting out of the HIGH-radiation-naked-body-scanners, so I can be treated like a terrorist and get my TSA "palms and fingers" pat down (sexual harassment that even the pilots must endure which is very humiliating and degrading), so I can leave this Terrorist country. That's right the TSA is a post 9/11 group with the rights to treat anyone even a 6year old as a terrorist and sexually touch and feel them if they choose to opt out of the naked body scanners. Get out while you still can. The gates will be closed soon. Your precious money will be worth nothing. Don't be a sheep, think for yourself.
http://www.naturalnews.com/032226_TSA_child_porn.html
http://www.naturalnews.com/030351_TSA_airport_security.html
http://www.naturalnews.com/032177_TSA_children.html
If Google thinks you're evil, they'll come after you. Don't trust the all knowing cyber-god. It's linking all your personal info together. Especially if you have a Facebook or Twitter. May GOD help us all!

Reply
 

 
-1 # RE: LIES! Stop paying for their LIES!crait 2011-05-01 20:48
Shut up. You and your precious money are fine.

Reply
 

 
# RE: LIES! Stop paying for their LIES!Demi-Robb 2011-05-01 21:35
Dude, you need to stop. It's not all that the deep so just chill.

Reply
 

 
# LIES! Stop paying for their LIES!0ldGreg 2011-05-01 21:50
This guy is obviously loosing his shit, but I agree that fighting terrorism is putting terror in America. :lol:
I was thinking about starting a war on gravity. Maybe then we could all have our flying cars and hover-boards. :-*

Reply
 

 
+1 # LOLRavenSPe 2011-05-01 22:33
This is why I love the internet, you get to see and laugh at all the crazies.

Reply
 

 
# RE: LIES! Stop paying for their LIES!PurpleNurple 2011-05-02 04:30
No more sugar or late night t.v for you.

Reply
 

 
-2 # RE: LIES! Stop paying for their LIES!Chinook77 2011-05-03 15:56
Amerika? Try America dipshit, get a life and quit your blubbering. You sound like damned terrorist. Does that make you feel special?

Reply
 

 
# Its OKBizzerker 2011-05-02 11:18
All I have to say is that Microsoft has made shitty products nonstop before, and has crashed, and been the victim of many attacks before.

While this isn't one of Sony's first fuck-ups, (Initial batch of PS2's, I'm looking at you) they still managed to design a system that can hold its own against many of the more powerful computers even today, nearly 6 years after its design.

The risk of losing your credit card information is damaging to many people, but thats what happens when you save it ANYWHERE other than in your wallet. You run a risk of losing the number to anyone else, and consumers should be aware of the risks when it comes to online shopping. Don't like it? Buy the damn cards

Reply
 

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