Quick Jump Daily Digest
Thank you for your interest in the Quick Jump Daily Digest. Get notified of all new content on QJ in our free Daily Digest. To subscribe, enter your email address below and click the subscribe button.
PoV: Is the racing game market shrinking? |
Listed in: PS3, Xbox 360, PC Gaming Tags: Activision, Bizarre Creations, blur, need for speed

Bizarre Creations is a studio known for its racing games. After creating the successful Project Gotham Racing series, the studio was bought by Activision, for which it developed a new racing game called Blur. The game wasn't well-received sales-wise and eventually led to Bizarre's closure earlier this year.
Both Activision and Bizarre have had ther say as to what led to the studio's demise. The main reason that comes up again and again is that Blur didn't recoup all the money poured into it. According to Activision Publishing CEO Eric Hirshberg, it goes a bit deeper than that.
"The racing genre had shrunk, pretty precipitously," he told Joystiq. "It was a big investment. It was a big investment in marketing. And sometimes you pour the chemicals into the beaker and nothing explodes. There are these big, very well established franchises that we would be competing against, fighting for a shrinking opportunity."
Is the market for racing games really shrinking? I don't think so, since a lot of people still buy the Need for Speed games. Gran Turismo 5 is still a big hit as well and Xbox 360 gamers have Forza Motorsport 4 to look forward to. Even Test Drive Unlimited 2, with its myriad bugs and issues, managed to get decent sales figures.
I guess the blame lies more on a marked wariness of new IP than on a shrinking market. Yes, gamers are always calling for more innovation and the like, but I believe that's more of a hardcore sentiment. For the more casual amongst us, you can't beat good old brand recognition. A lot of casual gamers don't pay attention to who develops which game, so even Bizarre's pedigree couldn't have pulled up Blur's sales all that much. No matter who's working on this year's Need for Speed release, though, the mere fact that Need for Speed is a recognizable brand can be enough for it to fly off shelves.
What do you guys think? Sound off in the comments section below or continue the discussion with the rest of the QJ.NET forums community.
| 100% of voters think this story ROCKS! |
|
|
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
psp i drum | lv2 patcher | open remote | euci | felghana | installous for psp | dos navigator | psp vista | ico in stores | mario kart custom ap | jaibreak | moster hunter psp | apetube | rush rush rally | stream psp | flashconnect | 360 controller on pc | zelda return | hbstore | sly cooper game | dungeos dark | dairojo | psptube | lara | traveller | pspgo fc | unbrick xbox360 | driver controller ps | mame32 for ps3 | chucky | eboot psp | prxencrypter | goldeneye | dj max dem | call recorder iphone | pokemonnero e bianco | gbc link | usb iso | how to text from a psp | meboy | z pack | lulzsec | ds snes | man utd | does it cost money | megaman irregular hunter | psn license | lbp | all psp hb apps | towerdefense | hb aaps | 3rd birthday | dragon ball another | grand therft free ga | pspkanji | hot | dexter | ps364 | star wars renegade s | fifa 08 track list | psp2 imaqges | psp mod chip | dj | this week | lord arcana save | dlc soul calibur | sturmovik | voice notes | capcom play system | top cydia apps | nds apps | usb iso loader psp | winning post 2010 | xbox soul calibur iv | psp homebrewm | window 7 | tpf | cfw psp 3006 | ps3 firmware download | gta vice city psp | xmb shells | wii usb | repar | wii vc | zoids legacy gpsp | gameboy advance game on psp | psp 2006 | heavy duty | wii wads | dragon ball z buu fury gba | nabi | email psp | psp mac address spoo | wii opera browser | navegador | blazblue save | wwe theme | windows for dsi | full acess wii | cps2psp psp | psp battery saver | spiderpodium | australia | bloodlines | fba 360 | psp audio booster | wifi adhoc | guitar hero ps3 add on | wii mba | psp 3d plugin | psp movie converter | emulators mame | games | psp driver b 64 | cios downgrader | parasite eve 2 hd | ps3 remote | explore | custom ios uninstaller | how to install emulator to ps3 | liver weather | psp saver | achar psp | hen pro | psp homebrew daed | program psp | battlefield amazing | x plora | japan foto bugil | ktunel | super tux | cerita dewasa mama | psp appa | call of duty 3 | flash player for psp | custom psp go | putting a pdf file | psp 3004 green light | xbox redeem code gen | psp categories | achar | tn hen | psparchiever | 631 ofw | hostcore easyinstaller | cerita ngentot anak smp | ds iphone | gunnar hero | x hamster | conduit hidden wheel | tjaplayer | video ngentot | sens | smackdwon vs raw 2011 | gen d4 prometheus | mkv player psp | game v7 | icheat r4 psp | video bokep america | uhbolojwwms | psp 3gp player | plugin ideas emulator | masterboy | monkey ball | 3g psp downgrade | psp 3004 games | psp signed games | script plugin | gameskip | psp1004 endbricken | pmf result june 2010 | ps3 to pc monitor | psn ps3 | playstation to psp | pro b3 |












Comments
Reply
It dominates them all, thats why its suffering, blame Gran Turismo
Reply
Reply
Reply
When with a new series, it comes with uncharted territories.... a gamble for the gamer to buy it...
After all its racing games, you don't aspect it to be a too much storyline like the RPG stuff....
Reply
Just like fighting games.
But they still have a valuable place and people will still want a good.
Just like football and baseball games.
(Although with nowhere near THAT devoted following.)
You can fight and race around in a sprawling epic game like GTA, but the fighting in GTA wont be nearly as in depth as a dedicated fighting game like Tekken, and the racing wont be as in depth as grand turismo.
There probably wont be the market for endless different versions of the same thing any more like there was on older systems because the new systems are so much more powerful and the gamers so much more sophisticated that we just expect more.
But thats good.
There only really needs to be a handful of good ones anyway.
Reply
Nuff Said.
Reply
Reply
I hope the racing genre doesn't die.
Reply