I can’t remember if Ubisoft was the first company to link single-player accounts to online activity, but even if they’re not the first they’re certainly one of the most notable. A couple of years ago, ole Ubi forced everyone playing one of its games to create a Uplay account and stay connected to the net at all times in order to play games—even those without multiplayer components.

It didn’t work very well. Server outages knocked players offline for days, and since then Ubisoft has been essentially playing Russian Roulette with its fanbase. Last weekend, it looks like Ubisoft’s luck finally ran out—thanks to the surge of new players purchasing games via the venerable Steam Summer Sale, Uplay completely bit the dust.

The crashing of Uplay essentially made a number of games completely inaccessible, showing once again that paying customers are usually the ones that actually pay for piracy protection concepts. Ubisoft answered a 30-page forum thread on the topic with this expert response:

“Hello,

Sorry for the inconvenience. The Uplay PC service should now be up and running properly. Please try logging into your game and let us know if you have any issues. You can find the links to Support in my signature.

Thanks.”

You heard him, Ubisoft players! Sorry for the inconvenience! But seriously, if you folks would just stop stealing games, Ubisoft wouldn’t have to treat you this way.

[Ubisoft]

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