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THQ wants to keep gamers from trading in their games

Posted Mar 17, 2011 at 2:22PM EST by Karl B.

Listed in: News Tags: news, THQ
Ó

 

used-games

 

Video game publishers and developers normally don't make any money on used game sales. These sales account for a huge part of retail revenues, however, so some publishers have introduced a system of one-time use codes that allow access to online play. Electronic Arts has the Online Pass. THQ introduced their own version of it in UFC Undisputed 2010.

 

THQ CEO Brian Farrell recently told MCV that the point of their system is to make some money on used games, not kill the used games market entirely. Ultimately, however, the publisher's goal is to keep gamers from trading in their games at all.

 

"The most important thing is we have to participate in the value chain in used games," he said. "We understand, given our focus on the gamer, that consumers like to be able to monetise their game library. So it is an ecosystem between publisher, gamer and retailer that just has to sort itself out.

 

"Part of it is monetising but the bigger win is keeping our gamers engaged with DLC and robust online play, and that keeps the disc in the first purchaser's hands."

 

Via [MCV]



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Comments 


 
+2 # RE: THQ wants to keep gamers from trading in their gamesKarl B. 2011-03-17 15:05
Studios should stop releasing unlocks as paid DLC then.

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+8 # RE: THQ wants to keep gamers from trading in their gamesUltimaXX 2011-03-17 15:31
Instead of locking buyers in, why not just make games that people will want to bloody keep? When MGS4 was released, I didn't see a queue of people lining up to trade in their copies of MGS3. Same goes for any decent gaming series. FIFA/SmackdownVsRaw/NFS/CoD? Once the current season's released, hardly anyone buys the older ones anyway. They may pick it up used if they see a bargain, but only then.

Your answer to this is to lock us in cages? Go to hell, THQ.

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# Idk about NFSJOshISPoser 2011-03-17 23:26
Their games variate a bit.

A great point though. Series shouldn't always be looking to improve, but should look to continue the story to make the older games more significant instead of just a last season game.

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# RE: RE: THQ wants to keep gamers from trading in their gamesWalo 2011-03-18 09:47
Great comment UltimaXVIII. I have a library of games that are my favorites and I'll never sell. The oldest games I still keep are the first disc releases of FFVII, FFFVIII and FFIX. Good games will have a place in my library and half good games will be sold no matter how much DLC they put out.

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+2 # ...SeRosiS 2011-03-17 15:49
It's not about any of what they're talking aboiut.

Used games are for the person who likely doesn't have a large income to spend the latest games.

And also for the people who are hard-up for some cash, so they trade their games in.

I trade my shit in at the local pawn shop, interesting I know but they usually give me $5-20 depending on the condition.

Better than store credit at Gamestop. :roll:

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+2 # RE: THQ wants to keep gamers from trading in their gamesBut Fukir 2011-03-17 16:15
Oh how I love piracy.

Its just the right thing to do.

;)

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+3 # RE: THQ wants to keep gamers from trading in their gamesZenshua91 2011-03-17 18:15
Greed.... this article reeks of it.

Those one-time codes piss me the hell off, especially when it's a code for something extremely valuable or great to have in-game. Devs just can't face the facts their games last about 15 hours and then become boring immediately following. You want consumers to keep your games instead of trading them in: make better games with better replay value, not an epic story that last about a day and is focused on visuals, that kills the fun factor. Make a game that isn't dumped off in 6 months when a new title is announced, actually work on the damn thing and release worthwhile DLC for it if you need to! Assassin's Creed: Brotherhood could've very well been DLC from Assassin's Creed 2, but instead they make an entirely new game people trade in AC2 for, then get pissed they're not making sales for the traded-in now-fossil game.

Also, the costs of games also play a factor in trades. Some have no choice but to trade in some of their old games they don't much of anymore to buy the new $60/$70 game that stays at such a price for months to come (unless the game is a fail, then it gets lowered to $40). Used sales on new games aren't really too swell either, you usually save about $5 anyways and whole the hell wants pre-owned "new" games with no codes because the devs don't enjoy handing out free DLC online or even including it in their game in the first place??

Ubisoft's UPlay isn't a bad idea at all. You play the game, unlock certain achievements or trophies, gain UPlay points base don that trophy/achievement, and redeem them for game unlockables that spand the brand. Genius and it shits on the current DLC idea of paying $10 for 3 maps you can't do shit on except play a 5-minute matchup on.

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+1 # ...SeRosiS 2011-03-17 18:33
That's what also is great about Gamefly or other pay-by-month rental systems.

Especially for me because I could care less about online play. People are assholes and I like playing for fun, not for competition and increasing my gamerscore.

The next and last game I'll ever play online will most likely be Battlefield 3, until the hackers and assholes ruin that one too.

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# this is whyjaprep 2011-03-17 18:46
i dont buy most sports games these days and this is also why i dont like actvision and thq and ea in a way there also hypocritic for one they release the same game just a different version how is this any different from when streetfighter 2 came out i thought back then im not buying the same game again and the same is with this case on top of that if people want the new version that could be that comes out yearly people naturally want to trade the old version of the game in for the new because now the new version is out the old one is useless this applies to the sports games only and some cod franchises. notice how theres only the western shitty publishers bitching about this but everyone else has no problem with it.
it just goes to show there greed or maybe there desperate for money. anyway bottom line these guys should take a page from other developers if you cant make the sequel different from its predecessor then make it somehow that those hours you put on another game isnt wasted and can be uploaded into the sequel little big planet is one pure example but most of the other sequels were different which made it worth keeping but you got to face these guys probably arent capable of creating games
that is worth keeping for decades like zelda and ff series although some ff games did suck but you get where im coming from.
BOTTOM LINE MAKE GAMES THAT ARE WORTH KEEPING THQ. your also guilty of the same thing activision and ea

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+1 # I say.EtnasPrinny 2011-03-17 19:37
These guys are killing the game industry that they've helped build. I think that they should make more quality games, then if their sales are bad, start introducing quality DLC or be more innovative(I know it's difficult), instead of releasing more of the same game every year. I mean look at Oblivion's Shivering Isles and RDR's Undead Nightmare, they were both well-made DLC that were worth their price, and I assume a lot of people bought them.

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+1 # RE: I say.UltimaXX 2011-03-17 21:24
I haven't played Undead Nightmare yet. Is it really that good?

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+1 # RE: RE: I say.Musev 2011-03-18 08:18
yes. its what companies like activision and EA would call a sequal.

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+1 # I never tradePSNDonutDude 2011-03-17 22:58
I never trade in my games, I enjoy having a large collection of 23 PS3 games, even, if I don't play them. The amount of money I would get back, is worthless. I have a job for a reason. I buy used all the time.

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# I don't like to trade with retail storesGrand Varnage 2011-03-18 07:44
I stopped trading my video game with retails stores like Gamestop; after getting ripped off alot. I soon found a web site Glyde.com where you can trade and buy you games for big discounts. For example, a new unopened game can't be sold for anything higher 47 dollars, and you choose the price that you want within certain range. I bought five, and trade 8 games.

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# SighFreePlay 2011-03-18 07:56
I knew it. When I saw that my new copy of Homefront came with a PSN code that unlocked full online play, and that the same code was also available for $10, I instantly knew that it was an attempt by THQ to cash in on resales of games.

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# Thats niceBrent 2011-03-18 23:01
I hate online gaming with a passion and this is one of the reasons why.I despise it for what it has done to what was,at one time,a diverse gaming industry with a unique games and minimal bullsh*t.

Online fps=popular=money=greed=more online fps=more money=more of the same games trying to play copycat wanting to cash in on the fps money tree.

I saw things changing back in 06 or so and decided I didnt want to be part of it,I wound up buying an uber slow,yet capable pc at a yard sale and went on my merry little way playing old school pc games.I just couldnt stand all the attention that online games were getting(namely halo),I didnt like the change.I wasnt impressed with gtaIV much at all,then splinter cell changed(favorit e game),then the ever so popular dead rising(Zombies, WTF?),then Call of duty(Again,zomb ies(and endless respawning ememies).Oh and lets not forget about the new shellshock game.The first shellshock was one of those unique games imo but guess what?Yeah,it has effing zombies this time around.

Anybody remember Psi-Ops,Commandos,w hat used to be splinter cell,onimusha,t he great escape,ATV offroad Fury(4),rez?What happened to games like that?

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# RE: THQ wants to keep gamers from trading in their gamesVanilla Zilla 2011-04-04 04:05
Well hopefully they make the games good enough by adding more content to where gamers will want to keep them rather than trade them in once they get stale.

http://www.associatedcontent.com/article/7831130/ufc_undisputed_2011_gameplay_and_modes.html?cat=19

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