GDC 2008: industry consortium PCGA to advance PC Gaming Platform |
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Rumors have been circulating that the big PC companies will be forming an industry consortium called the PC Gaming Alliance (PCGA). Well, the rumors have been confirmed and this organization has made its intentions known at the GDC 2008.
Intel's Randy Stude, the president and founding board member of the PC Gaming Alliance, spoke at this year's GDC stating that the newly formed group is an American non-profit organization whose goal is to "drive worldwide growth of PC gaming."
Stude pointed out that it is possible for them to have a united front and thus make an impact on the industry. He stressed that the group will not be using this newly formed organization as a method to market devices but as a means to champion the PC as games platform:
One of our main major objectives is to provide one voice on PC gaming market. There's no one source that says 'hey this is where the PC market is going'. Sony, Nintendo and Microsoft are always calling their market share - we're going to call our market through this group.
So far, the PCGA is composed of top industry leaders including Acer Inc./Gateway Inc., Activision Publishing Inc., AMD, Dell/Alienware, Epic Games, Intel Corp., Microsoft Corp., NVIDIA Corp. and Razer USA Ltd.
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