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EA Sports ditches manual, going green |
Listed in: News Tags: EA Sports
Said EA Sports spokesman Rob Semsey, the company will be ditching instruction manuals that come with the retail boxes starting from Fight Night Champion's release on March 1st. Instead of this, therefore, the will be supporting more environmentally friendly production of games.
This new game plan hits two birds with one stone, too. Not only will EA Sports look good, practicing their corporate responsibility, they will also be cutting down on printing costs.
Since most players just skim through, or altogether ignore the manual booklets, then this idea just might do nothing but good. Keeps you from accumulating unnecessary junk in your space, too.
Previously, Ubisoft had launched their own campaign against manual instructions, taking out of their game boxes for the Xbox 360, PS3 and PC. Their first title to remove printed instructions was Shaun White Skateboarding.
Via [Kotaku]
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So, EA's going to replace their manuals with more in-game material and control tutorials. Which you can only read while your machine is sucking power most likely generated by a polluting coal-fired power plant.
This is EA marketing spin on cutting their own printing/shipping costs. Don't expect to see game costs go down a single dime, nor does the planet actually benefit from this change.
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And if they were that worried about the environment they could start by not wrecking pre-owned sales...
Just another publicity stunt here.
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how? the manual sits in the case, so the exact same amount of space will be taken up when the game sits on the shelf.
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