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Double Fusion and Aspyr Media play doubles for Top Spin 2 in-game advertising |
Listed in: News, Genre Tags: 2K Sports
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The tennis title contender Top Spin 2 for the PC will be getting dynamic in-game advertising provided by Double Fusion. Once again, Aspyr and Double Fusion will be looking to allow marketers to provide contextual advertising to fans of the game.
Julie Shumaker, VP of Worldwide Sales for Double Fusion, is happy to have partnered with Aspyr again. She also said, "Top Spin 2 not only perfectly exemplifies an opportunity where dynamic ads mutually benefit the gamer and the marketer, but adding Triple A titles as such further enhances the network reach we offer at Double Fusion."
Double Fusion also provides advertising content to Power Football and United Football, Ultimate Baseball Online, and new titles coming from 2k Sports. Featuring the top 24 seeds in the world, Top Spin 2 will sport various competitions around the world, including all four Grand Slam tournaments, accessible through the multi-season career campaign. With new tricks for virtual tennis gamers to stuff up their sleeves, the game will also be granting advance shot capabilities, including risk shots.
Gamers can also customize their own player to mirror themselves inside the game, and give their tennis alter-ego its own playing style. And when they're ready, gamers can them see how they'll match up to the world's best tennis players. The game should be released this week.
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