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Ubisoft: 3DS great for third-party publishers, mainstream gamers

Posted Mar 17, 2011 at 8:43AM EST by Karl B.

Listed in: News Tags: 3D, Nintendo, Ubisoft
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3ds-iwata

 

Sony may have Epic Games on the side of their handheld, but Nintendo's 3DS also has a big supporter in Ubisoft. The publisher's brand manager, Jan Sanghera, has opined that despite the number of core titles in its launch lineup the latest Nintendo handheld will be as big a hit with mainstream audiences as the DS was.

 

"Given the innovation that's inside a 3DS and what it has to offer, it's difficult to imagine a scenario where the 3DS isn't bigger than the original," she said. "We're expecting the 3DS to have a broad consumer appeal from launch and, as such, have ensured we offer a variety of titles."

 

"We've historically been a leader in games developed for new Nintendo platforms, and with eight games available during launch and more to come, we hope to maintain this position," she added.

 

Sanghera also backed Nintendo prsident Satoru Iwata's belief that the 3DS will bring in more people into the Nintendo fold -- even including non-gamers.

 

"Nintendo is offering more than just something that appeals to the core gamer," she said. "3D itself will be a massive draw, but also with its connected digital features that allow not just social gaming gaming experiences, but also the ability to download and consume much more."

 

Nintendo's plans for the 3DS involves the indtroduction of Netflix support and other types of downloadable multimedia content. Nintendo is partnering with AT&T to provide 3DS owners with free access to over 10,000 Wi-Fi spots across the United States to better facilitate connectivity.

 

"We'd expect 3DS to compete strongly in the broader handheld category," Sanghera stated, "offering a wide range of good reasons for consumers to purchase it. All of which is brilliant news for third party publishers."

 

Via [MCV]



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Comments 


 
-2 # RE: Ubisoft: 3DS great for third-party publishers, mainstream gamersKarl B. 2011-03-17 10:16
As long as third-party companies don't flood it with quick cash-in shovelware like the DS...

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# RE: Ubisoft: 3DS great for third-party publishers, mainstream gamersEzioAltidoreDaFirenz 2011-03-17 10:24
Nintendo caters to hardcore gamers? What planet have u been on all these years??

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+2 # RE: Ubisoft: 3DS great for third-party publishers, mainstream gamersDeltaDAWG 2011-03-17 12:09
+1 for use of "opined".

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-2 # RE: Ubisoft: 3DS great for third-party publishers, mainstream gamersTechni 2011-03-17 15:30
He's got it all backwards. Appealing to the mainstream isnt a good thing. 3DS appeals to the hardcore despite all the mainstream crap.

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-2 # RE: Ubisoft: 3DS great for third-party publishers, mainstream gamers8675309 2011-03-17 20:23
its no surprise since they made a huge bet on kinect

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