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Scribblenauts Developer Retail Model is broken

Posted Dec 1, 2011 at 7:00AM EST by Harrison E

Listed in: News Tags: cell five, homefront pricing model, scribblenauts, THQ

scribblenauts2

If you haven't played a Scribblenauts game, go out and get it right now. It's beautifully handled, fun, creative and available on your iPhone or DS and it's fanatastic...but...you know, maybe don't pay the full price. The game's creative director, Jeremiah Slaczka has come forward saying that the rising prices for a video game budget are making the usual $60 price tag for US Games, untenable for most developers.

Slaczka said in an interview with Game Informer that with the recent console generation, dev costs are low enough to allow games that don't sell too well to make money. But now with more being spent on graphics and design, games have to sell into the millions to make sure they get back everything they paid for. Slaczka calls it insane saying that if you aren't going to make a "mega hit at $60" you may as well give up before you start, because it's a lot of money just being wasted.

Slaczka...is a really hard name to type repeatedly and leaves for a stale story so let's just refer to him as Slazzie. Slazzie says that if a game doesn't sell for $60, that at a reduced price, it shouldn't be sold at all, with the current business model. Slazzie used Homefront as an example in the interview claiming that THQ said that the game didn't meet the sales projections. Not because it was terrible but because the competition at the full price was too fierce.

"As a consumer, why would I want to play an okay FPS when I can play a bunch of great FPS titles for the same price? And that's what the consumers did," Slazzie said, but also noted that with the shortness of the game and people still renting titles, "what if Homefront was only $30 dollars upfront for the single player and if you liked it you could buy the multiplayer for an additional $30?"

While I honestly think this is ridiculous considering that in my country you pay $100 for a game at retail price, if you're lucky, and even then I know with Slazzie's business model that we'd be charged $50 for the single player for CoD then another $50 for their multiplayer. Oh, and another $64.95 for CoD Elite. Slazzie may be right for US prices, but the ripple effect would be devestating overseas...for those of us who still purchase games.

Via [GamesIndustry.Biz]

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