Nintendo UK reveals marketing campaign

Posted Sep 30, 2011 at 2:36PM EST by Carl B

Listed in: News Tags: Europe, mario, Nintendo, Zelda

Nintendo of Europe has revealed their marketing campaign for this Holiday season.

Over 6,000 locations in the United Kingdom will feature red painted signs advertising the new 3DS color. Two towers at A4 and Hammersmith will also advertise the red 3DS.

"The launch of the Metallic Red 3DS will be supported by a large scale nationwide outdoor campaign, painting the streets red for this great new hardware launch. Metallic Red 3DS brings with it all the amazing features of the all new handheld console the Nintendo 3DS, but in a hot new colour that will appeal to all. It's another great reason for existing DS owners to purchase the next generation in handheld gaming – the Nintendo 3DS," said Nintendo product manager Zoe Cooper.

Nintendo has a heavy lineup of games releasing this Holiday season, including two new Mario titles and the highly anticipated The Legend of Zelda: Skyward Sword. A massive online and TV advertising campaign for these games will take place closer to their release.

via MCVUK

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