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Nintendo explains why there haven't been sellouts of 3DS

Posted Apr 15, 2011 at 11:59PM EST by Ryan F.

Listed in: News Tags: Nintendo, Reggie Fils-Aime, sales

Nintendo of America’s Reggie Fils-Aime said that they have already learned their lesson from the launch of their previous hardwares and this move was intentional.

3ds_1

"I would characterize it as a launch where we learned significant lessons from the launch of Wii and we made sure to have not only ample supply in the marketplace, but we staged supply so it would not sell out," he told USA Today. "We had product going direct to store and we also had product in retailers (distribution centers), so they could easily replenish when they had stores running low on inventory. That strategy is why you didn't see massive sellouts on Nintendo 3DS."

Nintendo revealed earlier today that they have sold 400,000 Nintendo 3DS units after only one week on sale. But what's surprising however is the sales of its older sibling, as it outsold the 3DS during March. Still, Fils-Aime argues that the comparison between the two is unfair.

"It really is apples and oranges. When we launched DS we launched going right into the Thanksgiving week (in 2004). From a pure timing seasonality, you are not going to be able to compare the two launches. We are going to be continuing to sell DS and that platform is going to continue to build on its legacy of the best-selling hardware system ever in the US. I would love to have the Nintendo 3DS eclipse that, but this is a new platform that we have just given birth to. I would love to have ongoing comparisons to the DS business because that would certainly mean we are doing a good job growing the Nintendo 3DS business.

He went on to add: "Obviously, a sell-through of 400,000 units in one week is exceptional. And the fact that we achieved that without people being worried about massive stockouts and shortages just underscored how we properly executed our supply chain."

"We are very satisfied with this start and we look forward to the momentum that we will build on Nintendo 3DS with the launch of the E-Shop, the launch of the 3-D trailers for Hollywood movies and the launch of The Legend of Zelda: Ocarina of Time in mid-June, as well as the launch of Netflix later on in the summer."

Via [USA Today]

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Well while theres no real evidence of this, i think apple purposely understocks to create the illusion that an item is more popular by causing the lines at all the stores to be down the street. You can see this with the ipad 2 purposely being released at 5pm right when people generally get out of work. This might not have worked as well with the 3DS, but the wii shortages caused a media uproar and probably increased their sales in the long run. note this would only work if the product is good enough to get above average reviews.

-1 # RE: RE: RE: RE: RE: Nintendo explains why there haven't been sellouts of 3DS — crait 2011-04-18 18:52

Tribbs, I definitely agree!

-2 # .... — crait 2011-04-16 12:52

Wow.... I think he should have just blamed the Earthquakes in Japan. Of course, that wasn't the reason they didn't sale well, but neither was his reason.
The sales sucked no matter how much you had in the store, dude.

+1 # RE: Nintendo explains why there haven't been sellouts of 3DS — Name Required 2011-04-16 16:38

What happened to them releasing four colors at launch anyways like they kept showing? Black and blue yeah but what happened to red and green I think it was.

# RE: RE: Nintendo explains why there haven't been sellouts of 3DS — liight 2011-04-17 10:41

and purple and orange to :/

-1 # RE: Nintendo explains why there haven't been sellouts of 3DS — Azariel_z 2011-04-17 05:13

Quoting crait:

No idea what the heck that means.

Is still good considering ther isnt good games by now... Unless u lile " fire fire fire fire"

-1 # haha — astaroth001 2011-04-17 20:13

I like when reps from the industry make excuses for their mistakes

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