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Analyst: 3DS software is too expensive |
Listed in: News Tags: Billy Pidgeon, m2 research, Nintendo

M2 Research analyst Billy Pidgeon is calling for a price drop on Nintendo 3DS software.
"Nintendo needs to change its business fundamentally. With Wii and DS, Nintendo built large installed bases but failed to energize those bases. Selling in hardware is important, but Nintendo must increase attach rates and third party opportunity dramatically," Pidgeon said.
"Lower 3DS hardware prices only address part of the problem. It's more important to sell more software as packaged goods and paid digital downloads to each customer who buys a hardware unit. I would like to see Nintendo cut the retail price of packaged software to a range of $20 to $25 for the 3DS. DS software should be $20 or less."
Nintendo 3DS software is currently priced at $40, with DS software $10 cheaper.
"At the same time, Nintendo must increase uptake of paid downloadable software per hardware unit. And this isn't just a 3DS problem, this is the problem with Wii, and will be the problem with Wii U unless Nintendo can turn around its attach rate and third party publisher problems," he finished.
Check out the latest eShop download charts.
via Industry Gamers
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I've gotten all my 3DS carts on sale. So far so no issues there.
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I myself and many others are not waiting for a hardware pricecut from $250 to $170, but for the release of the R4-3D cards, unless Nintendo finally decides to lower their software price to below $20.
Look at Apple, their hardware (iPhone 4 16GB) costs $599, yet they are selling like hotcakes. Look at their software: allmost all the best games can be bought for less than a coup of coffee.
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