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World of Warcraft saves Vivendi from profit plunge |
Listed in: Titles, News Tags: Blizzard, Forbes, France, Vivendi
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This probably isn't news to us anymore as Blizzard's World of Warcraft has been boosting Vivendi SA is a video game developer; formerly known as Vivendi Universal">Vivendi's sales and profits for some time now. What came as a surprise was Vivendi's Q4 report. They reported a 51% drop in profit for last year's fourth quarter.
The giant conglomerate based in France earned a massive 1.25 billion euros in the last quarter of 2005. Last year though, they only earned a fraction of that, reporting a profit of only 610 million euros (US $799 million). The plunge in profit figures was due to tax credit and one time gains from asset sales, according to Forbes.
Vivendi's plans to aim high this year as they raise their profit outlook to (adjusted net profit) 2.7 billion euros or US $3.5 billion. Considering that The Burning Crusade's sales were highly successful, higher expectations are bound to be a given come the year's end. In terms of video game sales for 2006's last quarter, Vivendi's sales were boosted by WoW sales and enjoyed an increase of 33% (326 million euros or US $428 million).
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