Surprise success: BC launch in UK

Posted Jan 16, 2007 at 5:58PM by QJ Staff Listed in: Titles, News Tags: Blizzard, HMV, Itzik Ben Bassat, UK

The Burning Crusade's midnight launch at Oxford Street was a success, considering that Blizzard was a bit concerned over it's first launch outing in the UK. An estimated 3,000 people lined up outside HMV's Oxford Street to get their copies of the coveted expansion.

Some have reportedly been on the queue since 5:40 a.m. A few gamers dressed up for the occasion and were given special passes for the Collector's Edition and a free Murlock pet for their trouble.

Itzik Ben Bassat, Blizzard's VP for business development expressed his surprise at the UK launch's success. He gave gamers something else to look forward to as he hinted:

"We'd like to say to our fans of Diablo and Starcraft that we haven't forgotten we have these franchises. We cannot wait to be here in a few years, or however long it will be. It won't be a decade, and we'll be celebrating the launch of [the next] Starcraft together."

Hold on to your hats, the next thing we maybe exploring is just around that Warp Gate. As for now we'll have to content ourselves with entering that Dark Portal.

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