We need other strong games that can make people understand that there's more to it than WoW. It's for adults. We did not want to be a teen-rated game, we wanted to have the possibility of making a game that takes the licence seriously. Players want to be more active in combat and know that their skill as a player matters.

Having that brand or licence is very valuable for getting a ready-made audience. The very least you have to do is make a great game. For the first time we have allowed players to shape Tolkien's Middle-Earth. Players want something they can feel they can own themselves.

The player base for MMO games has exploded. We see new people trying the game all the time. Galaxies was one of the first MMOs.There was no handbook on how to do these things. They make the place come alive, just by their playing style.

Via BBC