Gamedaily has conducted an interview with the CEO of Mind Candy, the company responsible for Perplex City. While some have used the concept to market products, ARGs can also be fun in their own right. It's especially appealing when 0,000 is up for grabs. Read the full article at the link below.

GameDaily BIZ: So what exactly is Perplex City?

Michael Smith: Perplex City is a global treasure hunt that is played simultaneously by thousands of people around the world via email, web, mobile, print and a wide range of other media. It's part story, part game and part puzzle. There is a reward of 0,000 for the first person that manages to untangle the mystery and locate the missing treasure.

It offers an incredibly immersive entertainment experience. Rather than simply watching a film or reading a book in the traditional linear fashion, Perplex City swirls all around you and can be experienced through a wide variety of different media, on and offline. As a player you can take an active part in the story, communicating with the characters and even helping influence what happens.