Queer eye for the Second Life: fashion for your avatar

Posted Sep 25, 2006 at 5:48PM EST by QJ Staff

Listed in: Titles, Off Topic Tags: Adidas, Linden, mmorpg rumors, Photoshop

The fast-growing virtual world of Second Life is walking down the catwalk as its fashion industry booms. Now, instead of using needles, beads, and threads, people are using Photoshop. Some have created their own clothing line where people can buy clothes with the in-game Linden currency ($ 1 = 280 Linden). Yes, real money is exchanged.

American Apparel Inc. and Adidas have even joined the whole fashion boom in Second Life by selling virtual clothes that mimic their real-world counter parts. In fact, the American Apparel virtual store has already sold 4,000 articles of clothing to gamers.

Both professional and amateur designers are finding the fashion industry in Second Life very lucrative. It's actually one of the hottest items that get exchanged for Linden in the game. And that doesn't only include clothes, but also hairdressing, jewelry, and skin art.

In this day and age, it's not about simply living your virtual life. It's accessorizing it.

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Queer eye for the Second Life: fashion for your avatar

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