Blizzard Entertainment's Road To Success |
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One of the most popular MMO titles around is Blizzard Entertainment's World of Warcraft. However, the path Blizzard - and other producer of online games - had to tread was not easy. When internet became widely used in 1992, going into the virgin market for playing games on the internet was too big a risk to take.Sierra Network (later renamed ImagiNation Network) paved the way for online gaming. Although with the big hourly pay (which came to almost $6 at one point), Sierra failed to stay in the market. At the time it closed though, some online gaming companies are beginning to flourish. Silicon & Synapse was a good example. Founded in 1991, Silicon & Synapse made a living by producing console and second-rate DOS games.
In 1993, Silicon & Synapse President Allen Adhem met with Condor Entertainment co-founder Dave Brevik when both companies found out they were working on the same title - DC's Justice League - for Sega Genesis (Condor) and Super Nintendo NES (Silicon & Synapse). On this meeting, Adham showed Brevik the first installment of what was to become one of the best-selling videogame franchise of all time, Warcraft: Orcs and Humans. Brevik loved the game and Condor became the beta tester for the RTS game. And the rest of the Warcraft story, as they say, was history.
Silicon & Valley - rechristened Blizzard Entertainment in 1994 - took its partnership with Condor a notch higher when they acquired Condor and renamed it Blizzard North.
Blizzard went on to produce more well-known MMORPG such as StarCraft and Diablo. All the success is not born out of sheer luck. All of them came from a vision of a game, mixed with really creative, talented people, and - as Mark Kern, former team leader for World of Warcraft, adds - the 'Secret Sauce'.
Read more on how Blizzard achieved its "Star Power" by clicking on the 'Read' link below.
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