The tremendous popularity of the Pirates of the Caribbean franchise creates an exciting opportunity for our game. We feel our approach to the business model for Pirates of the Caribbean Online will attract and engage a broad base of players, encompassing both fans of the franchise and MMO gamers.

• Create your own Pirate character - Choose from millions of combinations to fully customize your character (shapes, colors, clothing, names, etc.). Further enhance your pirate persona with eye patches, peg legs, tattoos, scars and more!
• Set sail on your own Pirate ship - Purchase, customize, and captain your own ship. Recruit your crew and set sail for the adventure of a lifetime.
• Quest for adventure and treasure – Embark on ship and land-based missions using secret maps to locate buried treasure. Explore lush jungles, volcanic caves, and vast tropical islands. Keep your wits about you though, as traps, ambushes, and double-crosses are an every day occurrence when keeping company with pirates.
• Use advanced weaponry – Jump into battle with a variety of weapons, each requiring a unique set of skills to master. Improve your reputation as a fighter to be reckoned with and unlock more powerful weapons.
• Become a legend – Master a variety of skills, including sword fighting, card playing, and treasure hunting to become the most notorious pirate in the world.
• Work your Voodoo Magic – Voodoo magic is used to heal, travel, cheat in games, and cast curses on enemies. Use items found in the world to craft your own curses.
• Get some Booty – Earn extra loot and build up your notoriety by competing in mini-games such as poker, blackjack, and darts. Server-hosted tournaments and contests for the games will award rare items and gold.

Via Disney