... think of this as a scouting mission... it is unofficial in that the campaign is not spending money, and I am not paid, however the campaign is aware that we are organizing in Second Life, and cooperating as much as they can. I keep them updated on what I have learned, and they let me know things that will be helpful.

While SL users do not have the same numbers as, say, MySpace, they have communication skills, and a desire to communicate, that, I humbly say, exceeds that of MySpace users. For example, and this is just a guess, but I bet that half of Second Life users regularly contribute to multiple blogs. So it is a smaller community, but I would argue it is a more influential community.

So SL campaigns generate more buzz, not because, "the media is stupid" but because Second Life users do more talking.

Via ZDNet Blogs