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Marketing Done Right: SWTOR Frozen Flash Mob |
Listed in: News Tags: EA, flash mob, old republic, swtor
Flash mobs seem to be an increasingly popular method to get the attention of an ever-distracted populace. We’ve seen mobile phone companies and other businesses use dancing flash mobs for positive press, and who doesn’t love watching people dance their hearts out? Which is why it’s not that surprising that EA would put together a Star Wars flash mob to celebrate the launch of Star Wars: The Old Republic.
What is surprising, however, is what the mob actually did. Namely, nothing:
Everyone just stands in place, giving bystanders the opportunity to snap pictures and place themselves in the battle. It looks really, really cool, so props to EA for putting something this awesome together.
It’s not as awesome as Tanksis, but it’s still pretty rad. In the meantime, however, EA is still struggling to keep up with demand in the actual game – players are facing long queues on most servers.
What do you think of Old Republic and its advertising blitz?
| 100% of voters think this story ROCKS! |
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