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GDC 2007: PC gaming changing thanks to piracy

Posted Mar 11, 2007 at 1:41PM EST by QJ Staff

Listed in: News Tags: Obsidian Entertainment, piracy, Xbox Live Arcade
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Piracy - Image 1Joel Durnham of extremetech.com informs that in a panel discussion at the Game Developer's Conference 2007, the idea of PC game viability was discussed by a quintet of industry folks that include: Xbox Live Arcade's David Edery, Electronic Arts' Richard Hilleman, Firaxis' Soren Johnson, Epic Games' Michael Capps, and Obsidian Entertainment's Chris Avallone.

As well as the usual PC gaming competing with console gaming debate that's been ongoing for years now, the effect of piracy on the PC gaming market was discussed. Capps in particular notes that PC Gaming is really falling apart and even though it "killed" them to make Unreal Tournament 3 cross-platform, Epic had to do it.

The reason for going multiplatform, of course, is piracy. Big AAA titles usually get stolen and, as Capps says, the market that would buy a US$ 600 video card also knows how BitTorrent works.

The future of gaming on the PC so far looks like it is set to be dominated by "casual" games and MMOs. Of course there's nothing casual about most casual games since the average Chuzzle/Zuma addict plays for 24 hours a week. MMOs are notable since they can't be pirated - unless of course you steal the source code and run your own illegal server. However, those things are easier to monitor than burned CDs.

They also covered the fact that user-generated game content could be big for the PC since console manufacturers try to wield more control over their products.

They end the discussion by noting that even though things look grim, AAA titles might never die on the PC, and that trends are ultimately hard to predict.

Oh well, so much for the good old days.



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Comments 


 
# BiatcheryGuest 2007-03-11 18:21
PC game devolpers and software devolpers in general have an inflated view of piracy... They way they calculate 'loss' is by estimating how many people downloaded their game from bittorret and then multiplying it by $50.00.... this is seen by REAL accountants as "Extremely wishful thinking" because people will accept ALOT more for free than they will for $50.00...so if 500,000 people downloaded a pirated copy, it doesn't mean that they would have sold an extra 500,000 copies if piracy didn't exist. It just means that there was a lot more people who were willing to pay nothing for the game than buy a copy.

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# .Guest 2007-03-11 21:15
The only company that is actively preventing piracy through a clever system is Valve. Steam prevents piracy in every way, I mean who plays Counter-Strike offline?



If everyone adapted a Steam-style system, then piracy would slowly come down. Unfortunately, this would also mean that gamers would need inetrnet connections, but in this day and age I can imagine that about 80-85% of PC gamers have a fast internet connection anyway.



The other 20-15%, I'm not too sure about what to do (there's the flaw in my plan :D)

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# I don't buy itGuest 2007-03-12 04:06
You can't take anything a company says for granted they're only trying to make money anyway they can. I don't buy into this new concept of piracy, you need to prove something is stolen. nothing is missing when something is copied and to the contrary it used to be good advertising for a product and a good demo.



you can't sell a product without allowing somebody to know what they're buying.



most people that are the types to buy programs will buy them if they're worth it, but most programs are just a copy of last years program you already own and your bored of that.



piracy is just the same on a console if not worse, the only reason the goto console is it increases their market and it's easier to market to a console audience.



Trouble is it's hard to remember many games I've bought recently that I've thought were really good, apart from tekken which I'm biased to. I used to like blizzards games but I'm tired of wow it's boring and expensive, we all know these companies don't have our best interests at heart.



Pray for the good old days, maybe a start up will appear with fresh ideas, a love of the game and their ambition is to create something everyone will love and not to just make a product which you can estimate how much money it'll make based on previous similar games.



the game industry is about evolution people can tell who's just copying, there's many more reasons to this but I'll let you think of them yourself.



Companies only try to ban piracy because they think they can create a new market they never had and use it as an excuse to raise prices... what BS. You can't loose what you never had to begin with and stopping all pirates would only mean less people play your game and more people won't know about your game, you'd be lucky if it made any more sales, you'd probably loose more sales through nobody knowing how good your game is.



If you have a good game you have nothing to fear from piracy, if you have a crap game you have everything to fear because people will know it's crap before they are gullible enough to buy it.

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# lawlGuest 2007-03-12 12:35
Don't Copy that Floppy!

Reply
 

 
# True that, hunty.Guest 2007-03-12 18:22
Valve is one of very few game companies that are looking to online distribution of content than retail. But Valve isn't one to abandon the idea of retail all together.



Like what Neuromancer said, the industry is making such a big fuss over piracy. Okay so 90% of the games out there are pirated. What else is new? When the Blu-Ray and HD-DVD writers come out, for sure the piracy will extend over to consoles.



As for SomeGuy, I'm with 'ya man. It's all about bringing the old way of how games were made. Back then there were ACTUAL game developers who you could relate to, and plenty of them, too. Now, it's just a measure of who had the money to buy this intellectual property from this brand, buy this engine from this solutions company, and buy these ace programmers from this dev studio. It's a dang shame.



Skidz, ever thought of applying for advertising? That's a pretty catchy one-liner. ^_^

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