Funcom has long been a pioneer on new MMO business models, and with the introduction of virtual item sales we are once again moving our game in an exciting new direction. Selling virtual items and smaller content upgrades is now a prevalent MMO business model in Asia. This has yet to be fully explored in the west, but we believe that the time is now right to test a limited version of such a model. At the same time we remain committed to the overall evolution of the game, making sure that Anarchy Online will be a success for many years to come.