EA has really been on a roll over the last few weeks when it comes to being a bunch of money-grubbing jerks. First, they add a subscription fee to their Tetris app, then they have the gall to charge people $60 for a Theme Park rollercoaster. Now, it looks like they’ve managed to one-up even themselves, by offering a $100 premium car in the currently free-to-play racing MMO, Need for Speed World.

Sure, it makes sense that some cars would cost money. The game is F2P, after all, and EA has to make some cash somewhere to keep the game profitable. But charging people more for one car than they’d pay for a brand new AAA title sure doesn’t seem like a good move. Some morons will probably buy one, but overall it isn’t a great approach from a community perspective.

The offending car, known as the Koenigsegg CCX "Elite" Edition, doesn’t seem to be that much better than any other car – in fact, every feature seems to be purely aesthetic. You’d basically be driving a sign that says, “I AM BAD WITH MONEY.”  This is only the first of several such “premium” vehicles; most cars for NFS World are much more reasonably priced.

Part of me wants to be upset with EA’s audacity. However, it’s not like they’re forcing anyone to buy a $100 car – if you end up purchasing this thing, it’s no one’s fault but your own. Plus, the $100 car is great from a marketing perspective; you get free advertising from all of the game news sites as they lose their mind over the price. Well played, EA.

Would you spend $100 on a digital car?

[NFS World]

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