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Bobby Kotick Doubts Old Republic’s Profitability |
Listed in: News Tags: Activision, Blizzard, Bobby Kotick, EA, Star Wars, the old republic, World of Warcraft
Activision and EA have been feuding for years. It’s what you would expect from the two largest game companies in the world, and sometimes it has hilarious results. In its most recent incarnation, the two companies went head to head in a very forced battle for FPS supremacy as they launched Battlefield 3 and Modern Warfare 3 just weeks apart from one another.
Now, Activision seems to be taunting EA, ever so subtly, by suggesting that their multi-million dollar MMORPG Star Wars: The Old Republic, won’t be benefiting them financially. Activision CEO Bobby Kotick, aka the man gamers love to hate, made a couple of statements regarding the game at the Reuters Media Summit.
In short, he claimed that George Lucas is usually the person that benefits from the Star Wars property, and that he doesn’t really understand how EA plans to make any money off the game. He also noted that companies that invest in MMORPGs are rarely successful.
Kotick is probably right about the significant sum of money going to Lucas, and he’s definitely right about the difficulties of creating a successful MMO – although for the record, he and Activision had no hand in developing World of Warcraft and even, quite famously, passed on an early opportunity to purchase Blizzard for a pittance early in their life as a company.
Still, one has to wonder what Kotick hopes to achieve by starting another fight with EA. It gives the impression that he’s actually concerned about the Star Wars title, especially with the recent news that World of Warcraft is bleeding subscribers. EA predicts that they can turn a profit on The Old Republic with just 500,000 players – I don’t think they’ll have a problem getting to that number.
What do you think?
[Reuters]
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Comments
Bobby Kotick is a greedy bastard who is destroying an already damaged "industry" by forcing practices like corner cutting and copy paste into "new" games that themselves are great examples of the practices he is propagating.
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Then again, he has a business to run.
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Wait till you see how many WoW subscribers cancel their accounts by the end of the year.
Lucas may be getting a on of $$$ out of this MMO but EA is getting millions and millions of subscribers and Bobby Nodik is just jealous he isnt getting a penny.
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This game has an amazing plot (played three characters' starters) and I actually stopped so I wouldn't spoil anything. When you group, you don't have to follow each other everywhere to accomplish one thing, it's all connected. It's so seamless!
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