Acclaim Games joins IGA Worldwide's network |
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We do not how you will feel regarding this but MMO developer Acclaim Games recently entered into a partnership with in-game advertising agency IGA Worldwide. The said deal includes titles 2Moons, 9Dragons, DANCE! and BOTS!! aside from two future unannounced projects.In-game advertisements is one of the issues that has always plagued the industry. Players, in general, do not like this idea as the pop ups and obvious product placements prove to be rather distracting. On the other hand, IGA Worldwide is maintaining a positive stance saying this kind of marketing strategy is actually beneficial for publishers and developers.
Going back to the above mentioned partnership, IGA Worldwide couldn't help but show their delight regarding the matter. The company's CEO Justin Townsend elaborated:
This agreement expands the growth of our advertising network into social gaming. This is the first of a string of announcements in this exciting new space, with well over 20 titles signed and due for launch over the coming quarter, bringing our total available reach in line with that of a TV network.
As much as Acclaim Games' titles are for free, we could only hope that IGA Worldwide do this in a not so blatant manner and with taste. We're pretty sure there are artistic ways, rather than pure money making schemes, around this.
Via GamesIndustry
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