This is something I will focus on explicitly and completely when I'm retired. Outside of working out for this season and my family right now, it's taking up every minute of my day.

R.A. was hired on as the creative director. R.A. will drive the creative vision, the story behind what we're doing. He's got a pretty decent track record of writing some pretty good stories.

Todd will literally be the art director. He will be behind the artistic vision of R.A.'s story. We will have an art director in house that will collaborate with Todd and Todd's team to take Todd's conceptual vision and turn it into a game world and game players and game characters.