Twitter Kills the QuickBar

Posted Mar 31, 2011 at 3:53PM EST by QJ Staff

Listed in: News Tags: apple, ios, Twitter, twitter quickbar

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At least we have to give Twitter credit for getting rid of the QuickBar so, well, quickly. Just a month after inserting the ad bar promoting trending topics at the top of Twitter streams on the app for iPhone and iPad, the company has pulled QuickBar. The QuickBar was widely panned by users who found it annoying and dubbed it DickBar. Today, Twitter killed the QuickBar, releasing a bar-less update of its app, along with this statement:

So a bar walks into an app... Thursday, March 31, 2011 Last month, we released an update to Twitter for iPhone and iPad containing a number of features that made finding friends and sharing information on Twitter even easier. The iPhone app also contained a new feature we wanted to test named the QuickBar. The QuickBar was originally conceived to help users discover what’s happening in the broader world beyond people they already follow. The bar was also seen as a potential means of in-app notifications for new @mentions, DMs, and other important activity. We want Twitter to instantly connect people everywhere to what’s most meaningful to them. In support of this, we will frequently experiment by trying new things, adding new features, and being bold in the product decisions we make. After testing a feature and evaluating its merits, if we learn it doesn’t improve the user experience or serve our mission, we’ll remove that feature. Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today. We believe there are still significant benefits to increasing awareness of what’s happening outside the home timeline. Evidence of the incredibly high usage metrics for the QuickBar support this. For now, we’re going back to the drawing board to explore the best possible experience for in-app notification and discovery.

I have a feeling this means Twitter is giving up on the QuickBar, but has other dubious features planned for the future. I’m always suspicious when a company fails badly at something, then announces they’re “going back to the drawing board.” Isn’t that where they found the bad ideas in the first place?

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