It's no secret that by now many of us have learned to love some of the new features in Apple's latest iOS 6. Whether it be the small alterations such as the new translucent status bar, or some of the more in your face updates like the addition of Facebook integration, there is a decent amount to love about it. However, I'm here to talk about a feature you may not know called Identifier for Advertising that has the potential to track your web history and user activity. This article will tell you what it's about, and more importantly how to disable it.

For those who are more technologically inclined, IFA as it is called works in a manner that is quite similar to the tracking cookies that are regularly installed within the browsers of the masses. Essentially what happens is, each iDevice on iOS 6 is given a unique but anonymous identification code that is sent to a third party advertising company. By utilizing this code, the Ad Men can take a peek into a good deal of your activity related to web browsing, and quite possibly even location. By doing so, it is implied that the company can then better target the ads it shows you based on those specific attributes. If for example you spend a lot of time on QJ on your iPhone, they might take that info to show you more ads related to gaming.

Thankfully, despite this blatant intrusion of our personal privacy, Apple has offered a pretty easy yet secretive way to solve the problem. Whether you have a jailbroken device or not, all you need to do is head on over to Settings/General/About/Advertising and switch the "limit ad tracking" option to the on position. Pretty sneaky to not only throw the option in the about section, and to also use vague language when it comes to the toggle option, but either way at least they have done their legal obligation to allow us a little bit of privacy on our hardware. What do you guys think? Is this too much, or am I making a big deal out of nothing.

Source

Tweet

66.7% of voters think this story ROCKS!

Vote Now!    (2) (1)