Your company has become a puppet of Apple. All those idiots that bought a new Iphone months ago and then replaced it with the new one just got clawed by Apple once again. Don't you realize that they are capable of adding all features to the phone and they just wont do it to actually wait and release the new version and get you to buy that one too? This is what many companies do but Apple has gone too extreme with their Iphone. However, their marketing is working for those people that think like kids with new toys. "Josh toy truck is red and mine is black, I want a red one" so you go ahead and buy your kid a red one of the same. Ask the user why they want the new one, look at the responds and you will find a nothing crucial that renders the upgrade necessary. Find the need for an upgrade and then think ahead when they release the new Iphone - unless it has a teleport feature then you should definitely upgrade.