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Angry Birds Studio Expands to China |
Listed in: News Tags: angry birds, China, rovio
If you follow the statistics in the iTunes store or the general mobile games marketplace, it’s pretty obvious that one game is still dominating the rest – Angry Birds. The simple, quick and fun gameplay (so familiar to those of us that played games before we owned phones) caught on something fierce, and has turned Rovio into one of the most powerful forces in mobile gaming.
Now Rovio is looking to expand its opportunities in one of the most rapidly growing sectors in the world – China. The Angry Birds game is already a success in China, with 40 million downloads and counting, but Rovio hopes to capitalize on other opportunities offered by the nation.
Peter Vesterbacka, Chief Marketing Officer for Rovio, had this to say on the potential of the Chinese market:
"Rovio chose Shanghai as the first location for an international office because of its uniqueposition as one of the most creative and technologically advanced cities in the world, and also because Rovio wants to show its appreciation to Chinese fans by serving them even better locally.”
One market Rovio is especially hoping to penetrate is that of the “feature” phone, which is industry speak for any phone that doesn’t run off an advanced OS like Android or Apple’s iOS. According to China Daily, which broke the story, there are over a billion mobile phone users in China and almost all of those users still possess a basic feature phone.
This is a largely untapped market, and jumping in early will give Rovio the ability to line itself up as one of China’s premiere game developers. They’re already talking about acquiring smaller studios, so perhaps we’re witnessing the birth of a titan.
Are you a fan of Angry Birds? I’ve known the joy of smashing a few buildings since obtaining my iPad.
Via ChinaDaily
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