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iAds payout big time to developers |
Listed in: iOS Tags: apple, ios, news
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iAd's are reportedly getting 5 times more engagement than ads from AdMob. Understandable given how fun the ads are. But what does this mean for the developers putting the ads in their apps. One developer has been paid $1400 in just ONE DAY.
Click Through Rates are around five times higher and iAd’s eCPM (Effective cost-per-thousand impressions) – which is calculated by dividing total earnings by total number of impressions in thousands – is off the charts in comparison to one developers Ad-Mob’s results…
Apple have already pulled in $60m in revenue, and 60% of that has been paid out to developers. Looks like we will see a large number of apps hitting the market for free, featuring iAd's in the future.
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