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Rovio has no problem with Angry Birds being the most copied brand in China |
Listed in: Gaming Tags: angry birds, angry birds china, angry birds downloads, mobile gaming, rovio
The only problem here is that at the moment, Angry Birds only has a bit over 50 million downloads in 2011 in China, so it is an...interesting goal.
Rovio CEO Peter Vesterbacka purchased a bunch of illegal Angry Birds balloons to prove his point at the Disrupt conference in Beijing. He had this to say:
"Right now, we've proven that there's demand, and we're going for 100 million downloads this year for Angry Birds, and again the same demand for the physical products."
"The way we look at it is, of course we want to sell the officially licensed, good quality products, but at the same time we have to be happy about the fact that the brand is so loved that it is the most copied brand in China."
"It's great for us to see the demand, and that's why we're building our own stores here. And actually we're building our first stores here, and not in Helsinki... We hope to have quite a few over the next 12 months."
Angry Birds is fast approaching the 500 million downloads worldwide, which is an amazing effort for a mobile game and sure to set many records.
Interview via [Games Industry Biz]
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