If you can't beat 'em, use 'em: iPhone app dev finds use for piracy |
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This unnamed developer created iCombat, a game that's a lot like Atari's Combat and the Wii Tanks game. Priced at only US$ 0.99, the game was cracked, hacked, and spread within 30 minutes of going live in the App Store. For every player who paid for the game, there are five out there who pirated it.
Being a first-time dev without the resources of Sony or Square Enix to crack down on the pirates, the iCombat dev didn't bother trying to police the culprits, but even found a way to turn the piracy to his advantage. He came up with a way to redirect players to a hidden page that he created on his site called, "You Jacked My App" where a message reads:
Hi if you have been directed to this page itÂ’s because we see that you have a pirated copy. While we are glad you are interested please understand that we want to continue making it better, but to do that we need people to each pay for their copy. If you want to continue using please purchase today.
Pirates would be redirected to the site after completing the first five levels. Sure, he's cool if they play some of it for free, but they gotta cough up if they want to play the rest of it. From a certain perspective, he doesn't really lose revenues to piracy - those who pirated his app weren't willing to pay anyway so he didn't really lose out on the sales.
So what happened here is that he basically created a free, pirate-able five-level Lite version for his app, similar to what we've seen from Metal Gear Solid Touch and Hysteria Project last week. So instead of trying to rid himself of pirates, he found a small way to try and use the piracy to sell the game.
Read up on his take on piracy and his story through the source link below. I think you'll enjoy reading it.
These guys are less-tolerant about it:
- Dille: Sony "confident" in PS3 plans, PSP piracy is "sickening"
- Square Enix on the crackdown against FF&ACC piracy
Via iCombat Game
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Great idea, but there's a little problem: The premium version will also be pirated eventually.
Great idea, but there's a little problem: The premium version will also be pirated eventually.
even if they pirate the full version, they'd still wind up getting redirected to the "You Jacked My App" message..
he really didn't make a "lite" version per se, but that's what his little solution seems a lot like
it's an interesting take (and approach) on piracy :)
Silver Tiger's right as far as I can see, they will find a way round, to play the whole game without paying.
If his solution's that full-proof on finding pirated copies, why is piracy a problem on the iPhone anymore? Surely a similar mechanism could be placed at the boot of every game to stop pirated copies of anything being run?
Well if he got some ads up on the page he redirected the pirates to, he'd proably make more money off that than the app.