Nike has just rolled out a new iPhone app for runners, available for download now [iTunes link]. The Nike+ GPS App for iPhone will pull in data from the device’s accelerometer and GPS to give runners an effective, accurate and useful tool for getting in shape and staying motivated. So far, it’s available in English only and sells for $1.99. Although fitness apps abound in the App Store, few carry the street cred or instant name recognition of Nike. The app will allow runners to visually map and track every run, indoor and outdoor, “free range” or treadmill. Nike says the app even works when a GPS signal is unavailable.

Mapped routes show a breakdown of the runner’s pace at various points during the run, as well. You can track your distance, time and number of calories burned. One interesting aspect of the app is the “Challenge Me” feature. It helps runners challenge themselves to run greater distances, longer times or quicker paces than their previous runs. Aside from giving challenges, the app also provides in-run, on-demand motivational messages from pro athletes and celebrities.

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