Should Apple recall the iPhone 4?

Posted Jul 14, 2010 at 4:48AM EST by QJ Staff

Listed in: Apple iPhone 4 Tags: antenna problems, apple, ios

Apple are currently in crisis. The only press around the iPhone 4 is bad. No one is talking about how great FaceTime is or how the screen is breakthrough, the only topic everyone is focussing on are the reception issues. What is the solution? It's believed Apple MAY be doing a silent recall as we speak, but do they need a full recall, and product redesign?

Cult of Mac have said this:

“Apple will be forced to do a recall of this product,” said Professor Matthew Seeger, an expert in crisis communication. “It’s critically important. The brand image is the most important thing Apple has. This is potentially devastating.”

“They’re [sic] response has been lackluster,” [Dr. Larry Barton] said. “It’s been borderline irresponsible. They are in danger of betraying customers’ trust and hurting the brand, which is infinitely more valuable than any one product.”

Prof. Seeger said Apple will likely delay a recall, and may issue a temporary “patch” such as free bumpers. However, a recall is unavoidable to protect the brand, which is more valuable than the cost of a recall, Prof. Seeger said.

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Should Apple recall the iPhone 4?

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