MacWorld photographer Peter Belanger used the iPhone 4 to shoot the magazine's iPhone 4 cover. Our image of the new iPhone 4 was photographed and post-processed entirely on another iPhone 4.

Peter has been tinkering with the idea of shooting a Macworld cover with an iPhone for some time, and with the addition of a high-quality five-megapixel camera on the iPhone 4, the right time had finally arrived. “For the most part, my strategy for photographing the cover didn’t change from how I normally would shoot,” Peter says in a blog post about the process. “I still had my normal set with lots of lights, flags and stands. I did have to change my light source from strobes to tungsten lights because the iPhone can’t sync with studio strobes. Normally I use Photoshop to add in the image on the iPhone screen and clean up dust, scratches and any other imperfections. I wasn’t going to have that same control on my iPhone so the photo needs to look really good and as close to final.” “The iPhone’s Retina display was truly awesome,” he says. “I was really able to see the detail in the photo as I was shooting. It made me wish Apple produced all its monitors this way. The final photo was dust-free and looked great. I was extremely impressed with the detail that the iPhone was able to capture.”

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