First launched on android phones, the app includes some of the same basic search and direction functionality as Google Maps and is loaded from their website rather then downloaded from the app store. Apple wanted to avoid confusion with the "Maps Application" and suggested that Google release Latitude as just a web app. The location of you and your friends are updated continuously and uses cellular towers or Wifi triangulation instead of GPS. Before trying out Latitude be sure to have an unlimited data plan because this app uses sends/receives lots of data! To get started visit: http://www.google.com/latitude/intro.html

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