Ebooks Are Thriving On The App Store

Posted Nov 3, 2009 at 3:48AM EST by QJ Staff

Listed in: Apple iPhone 3GS Tags: 3gs, apple, ios, news

Flurry_Pulse_October2009_iPhoneReleases_Games-vs-Books-resized-600.png

Flurry, the San Francisco-based mobile analytics company that told us about app addiction earlier today came up with some interesting new App Store charts. They’ve been watching the number of newly accepted apps to the App Store since its launch and the proportions really didn’t change much for over a year, games were always the number one category. Surprisingly the tendency suddenly changed this September, the amount of newly released Ebooks started to rise and quickly overtook games in the App Store. It looks like Book Editors are porting their entire catalogs to the iPhone, exactly what happened with Game Editors a year ago:

In October, one out of every five new apps launching in the iPhone has been a book. Publishers of all kinds, from small ones like Your Mobile Apps to mega-publishers like Softbank, are porting existing IP into the App Store at record rates. [...] we observed that during the month of August 1% of the entire U.S. population was already reading a book on the iPhone. Now, with books shipping in droves, we are seeing the supply-side explode.

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Ebooks Are Thriving On The App Store

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