AT&T reveal just how valueable iPhone is to them

Posted Jul 3, 2009 at 5:52AM EST by QJ Staff

Listed in: Apple iPhone 3GS Tags: 3gs, apple, ios, news

A leaked memo from AT&T to staff:

"iLaunch day 2009 was one for the record books, as AT&T customers scrambled to get their hands on the fastest, most powerful iPhone yet.

Here's a look at some of the milestones we achieved:

Best-ever sales day in our retail stores
Second-largest traffic day in our retail stores
Most transactions processed via our IT systems in a single day
Most upgrade eligibility checks in a single day
Largest order day in att.com history
Largest features sales day in att.com history

On this year's launch day, iPhone sales exceeded sales recorded on 2008's iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008's launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

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AT&T reveal just how valueable iPhone is to them

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