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Hasbro My3D turns iPhone into a Viewmaster |
Listed in: Accessories Tags: apple, ios, my3D, viewmaster
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The idea of being able to be somewhere in Los Angeles, in this 360-degree environment, to be in the shark tank, to be able to swim with the fish and chase after the fish. These are really breakthrough immersive experiences,"Separately, Hasbro's My3D will use content from a 3-D television network from Discovery, Sony and Imax scheduled to make its debut next year. Viewers will be able to see trailers and exclusive behind-the-scenes snippets from films for up to 20 minutes. Hasbro says the device will be a key way to market its own brands in a 3-D experience, though details haven't been set. Definitely one for the kids, this $30 (estimated) toy is more or less a gimmick, and an attempt for Hasbro to jump onto a iPhone/iPad bandwagon. If it catches on, it has big potential as more than 125 million iPod Touches and iPhones have shipped. It looks like they are really keen to get on this bandwagon – as they are teaming up with Dreamworks Animation, whose movie "Megamind" hit theaters last weekend, to develop material.
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