iPad News: It's Going to be a Very Apple Christmas

Posted Oct 18, 2010 at 2:02PM EST by QJ Staff

Listed in: iPad News Tags: apple, holiday shopping, ios, news, tablet

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The figures from today’s Apple sales report painted a generally rosy picture, but the numbers for iPads feel slightly short of expectations. While sales of 4.7M iPads were predicted, the actual figure was 4.1M. Of course, that shortfall could be due to Apple’s inability to keep up with demand until the last month or so. But all that is changing, as Apple has upped production as well as distribution, with iPads becoming available in several major retail chains in time for holiday shopping. A new report from analysts at Deutsche Bank is very optimistic about Apple’s chances to hold onto its dominance of the tablet field in the face of competition. “The lack of meaningful competition in the tablet space and expanded channel distribution (Target, Walmart, etc.) entering the holidays will further extend Apple’s competitive lead / first mover advantage. The competitive response to the iPad has been remarkably absent and late (from HP, Asus, Acer, Samsung etc.) and we expect strong iPad demand into 4Q (additional countries / channels) to support share gains going forward, particularly as the international roll-out gains steam.” Deutsche Bank expects the recently announced Verizon deal to significantly enhance Apple’s sales of iPads and iPhones this Christmas season. It looks like Santa better be packing his sleigh with Apple devices this year, because that’s what the grownup kids want to find under the tree.

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