iPad News: How Are Magazines Doing on iPad?

Posted Dec 27, 2010 at 5:02PM EST by QJ Staff

Listed in: iPad News Tags: apple, ios, news, tablet

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The print magazines that now have iPad versions are finding widely varying results. AdAge magazine tracked some of the titles already on iTunes and found, not surprisingly, that tech titles were among the first to develop iPad apps, and are among the most successful. Popular Science’s iPad sales from April through July were 12% of print sales on the newsstand, while Wired magazine for the iPad sold an even more impressive 37% of newsstand sales for its July-September issues. This isn’t hard to explain, since the typical reader of tech/science titles is likely to be an early adaptor of new gadgets like the iPad. On the other hand, People and Glamour have only recently debuted iPad editions, and so far each has sold only 1% of their newsstand sales. It’s going to difficult to figure out exactly how beneficial an iPad app will be to print titles until the details can be worked out allowing publishers to offer magazine subscriptions at the iTunes store. More widespread distribution of the iPad is likely to broaden the demo of users beyond tech geeks, so as the audience grows more varied, their tastes in reading material will probably do the same.

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